Establish a local marketing campaign to strengthen the image of
! h1 [* ~# L* q! G6 m$ R' r+ M3 CCultural Festival will be well known. March 15 in lunar calendar every year around the track holding Prince Edward Ling Cultural Festival, the monks at home and abroad to attract visitors and promote investment and foreign exchange. During the Cultural Festival in 2008, with the Chinese Academy of Sciences Institute of World Religions held in Prince Edward Ling trace cultural seminars, invited well-known entertainers to perform a literature and art performances will be organized by law and the blessing of Buddhist activities, the National 100 to promote the participation of tourism enterprises will carry out large-scale trade promotion activities in negotiation. Cultural Festival during the hundreds of thousands of tourists. Festival of Hope Prince disappeared gradually become well-known cultural festival will be. The impact of a wide range of effective publicity of the brand佛都improved visibility Wenshang.
; i! W$ v5 a; o. b% B+ v. z$ [, M) ZWidely publicized through the media. Actively seek, Po-phase Television Temple tourist information film with the Shandong Province, the daily cycle of the CCTV channels, Shandong Satellite TV player. Produced by China Central Television broadcast a documentary reflecting the cultural Wenshang for Wenshang enhance the image and expand the scope of influence and radiation, Wenshang promote tourism, create佛都brands, both have significant and far-reaching impact.
+ r( B# f* q) Z; PBrand to promote the implementation of the project. Participated in the Hong Kong, Thailand and domestic Qingdao, Jinan and other places of tourism marketing campaign, the Cultural Fair in Shandong Province, China to vigorously promote cultural tourism佛都brand. More than 200 million investment in key positions in the County and the import and export, to establish large-scale publicity card, in Jinan, Jining public body, to carry out long-term brand image publicity佛都. In addition, the invitation to the world's first expert Wenshang Shun Bao performed successfully hosted the charity the United Nations ambassador, world-renowned film star Jackie Chan "Wenshang charitable" activities; produced the film "Bend in the River Village's blessing," the recent film in the country ; hosted the young singer, Shandong Province, Grand Prix, Civilization Office participated in the province's "home I did not say who the" art contest to promote the cultural characteristics Wenshang. + z. s4 Z! }2 i% K8 n# X ^
Effects of play led the formation of industrial clusters
* I% S7 r) h9 f: p ~) @Cultural branding strategy to promote the economic and social development Wenshang. Greatly increased the visibility of Wenshang, investment and foreign economy and trade developed by leaps and bounds;佛都focus on building brand, urban and rural construction, the face of ever-changing environment. The success of the creation of provincial health city, carried out the creation of provincial-level garden city, the city green light purification, the modern landscape of the Garden Shuicheng begun to take shape. 37.5 kilometers long to implement the 105 national road construction along the green channel of small towns and renovation project, has trees, flowers, white walls loom灰瓦the beautiful scene, a truly green corridor, landscape Avenue, and display佛都China the image of the scene; promote the tourism development process. Culture and give full play to the leading role of the tourism industry, the planning and construction of the Lotus Lake Holiday Resort. The lake and a lake park project has been completed, resorts, agriculture and tourism, eco-park in the implementation of the building. Grasping an extension planned for the northern mountainous area of ecological construction projects, agricultural development and the combination of travel and tourism, mountain development and tourism projects Dawenhe combination of water, the next step will be combined with coal, Mengniu aquaculture planning and development of industrial tourism and agriculture tourism projects; accelerated the pace of economic and social development. The first half of the county to complete the local finance income 2 billion, 5.85 billion yuan GDP, increased by 35%, 36%. Jining City in the scene to observe the scientific development was awarded first place rankings. |